My name is Henry Bingaman. Over the past 14 years, I've worked with dozens of companies in almost every category of online sales.
By putting the right words on a page, my copy has sold over $300 million worth of products and services.
I've also seen every mistake under the sun. And it's only a little hyperbolic to say that sometimes, saying the wrong thing - or not saying the right thing at the right time - absolutely murder sales.
So I've put together a short checklist of a few of the most common mistakes. As you run through your sales and marketing message, check it against this list and you'll save a lot of headaches and missed opportunity.
"Henry is on the short list of copywriters I would never dream of going up against. He really is that good."
- Clayton Makepeace
"One of the best damn writers I've ever worked with."
- Steve Harvey, Comedian and TV Icon
"“Henry is one of those rare birds who can both write great copy at the highest, most competitive level, AND show you HOW he does it.
His copywriting expertise is matched by an in-depth understanding of the all-important, results-generating marketing aspects of direct response.
I recommend him with no qualifications whatsoever, and cannot say enough good things about him.
Every time I listen to him I feel smarter.”
- David Deutsch, Copywriter, Entrepreneur & Consultant www.davidldeutsch.com
"“Henry Bingaman is that rare combination of someone who is DOING the work of creating marketing campaigns at the highest level, earning millions with clients... and is incredibly good at TEACHING how he does it.
His brain is the perfect blend of creative, instinctive, and analytical. Best of all, he’s damn generous and a cool guy.”
- Kevin Rogers, CopyChief.com
"I’m a huge admirer of Henry’s work. So much so, that I asked him to be a guest instructor on one of my Copy Cub Training Calls.
My copy cubs and I were blown away by the information Henry shared. I myself took 4 pages of notes.
If you ever have an opportunity to learn from this man, grab it!"
- Parris Lampropoulos, Copywriter
"I practically have Henry Bingaman on 'speed dial'. Seriously. Whenever I'm faced with a difficult choice, or major business or career decision, he's the first person I reach out to!
Henry has a very strategic way of looking at things. And he sees opportunities that I miss.
He also has a great way of cutting to the chase and simplifying the decision for me so that I immediately see the next right move.
Not only that but he's made me a ton of money over the years. The projects we have worked on together have been the most profitable of my career - in the multiple millions of dollars. Not to mention the most fun.
If you have a chance to work with Henry, take it. Not only will he save you from yourself, but he brings a unique perspective to the table based on years of experience in marketing, investing, entrepreneurship and more."
- Marcella Allison, Founder of Titanides and Mentoress Collective